Physics Wallah (PW), founded by Alakh Pandey, has become one of India’s most successful edtech platforms. Starting with free YouTube classes, PW has grown into a multi-million-dollar edtech brand offering affordable courses for JEE, NEET, UPSC, school boards, commerce, and various competitive exams.
But PW offers many free videos, so how does it actually make money? Here’s a detailed explanation.
Understanding Physics Wallah’s Core Business
Physics Wallah operates across:
- Online courses
- Offline coaching centres (PW Vidyapeeth)
- Books & study materials
- Test series
- Online doubt solving
- YouTube channels across subjects
PW’s model is built around affordability and scale.
Key Components of PW’s Business Model
a) Low-Cost Edtech
PW offers courses at prices far lower than competitors like BYJU’S, Aakash, and Unacademy.
b) Hybrid Model
PW combines:
- Online learning
- Offline coaching centres
- Recorded lectures
- Live classes
This keeps costs low and reach high.
c) Strong Teacher Branding
Alakh Pandey’s teaching style created a massive organic student following.
How Physics Wallah Actually Makes Money?
a) Paid Online Courses (Primary Revenue Source)
PW sells courses through its app and website for exams like:
- JEE Main & Advanced
- NEET UG
- UPSC
- Banking / SSC
- Class 6–12 boards
- CA, CS, CMA
Course prices usually range from ₹1,000 to ₹10,000, making them affordable yet highly scalable.
b) Offline Coaching Centres (PW Vidyapeeth)
PW runs physical coaching institutes across India.
Revenue comes from:
- Admission fees
- Classroom programs
- Hybrid learning packages
Offline coaching is one of the most profitable segments.
c) Books, Notes & Study Material
PW publishes:
- Physics Wallah textbooks
- Question banks
- Test-prep books
- Study packs
These are sold both online and offline.
d) Test Series & Mock Exams
PW sells digital test series for:
- JEE
- NEET
- UPSC
- Banking
- SSC
Students pay for:
- Mock tests
- Performance analytics
- Solutions and doubt support
e) Doubt-Solving & Premium Features
The app offers paid features like:
- One-on-one doubt sessions
- Mentor guidance
- Doubt-solving batches
These add extra revenue.
f) YouTube Monetization
Physics Wallah has multiple channels with millions of subscribers.
Revenue from YouTube includes:
- Ad monetization
- Sponsorships
- Brand deals
Though smaller compared to courses, YouTube is a strong awareness channel.
g) University & Skilling Programs
PW has expanded into:
- PW Skills (tech and job-skilling courses)
- Pathshala schools
- PW University collaborations
These programs bring high-value enrollments.
h) Franchise Centres
PW runs franchise centres in small towns.
Revenue comes from:
- Franchise fees
- Revenue sharing
- Training & branding fees
Why Physics Wallah’s Model Works?
- Very low pricing
- Strong trust among students
- High-quality teaching
- Massive YouTube reach
- Hybrid model (online + offline)
- Scalable digital content
- Strong teacher connect
PW turned the “affordable education” model into a profitable business using scale and trust.
Challenges Physics Wallah Faces
- Competition from Aakash, Allen, Unacademy, Vedantu
- Maintaining quality with rapid expansion
- Managing offline operational costs
- Teacher poaching by competitors
- Increasing student expectations
Conclusion
Physics Wallah makes money through paid online courses, offline coaching centres, test series, study materials, doubt-solving services, YouTube monetization, franchise centres, and skilling programs. Its low-cost, high-scale model and strong teacher branding make PW one of India’s most successful and sustainable edtech companies.
